Moen Canada has a loyalty & rewards program that has been in place for over 20 years. The program has 2 brand elements: Club Moen – Targeted at plumbing contractors and Club Moen Elite – Targeted at design consultants working in plumbing fixture showrooms. Having put these foundational elements in place years ago, Moen Canada wanted to optimize the effectiveness of their communications. Prosperfic was contacted by the firm, Bare Bones Marketing, and Pivotal Contact, an engagement marketing firm, to be a team member on this project. The work included refreshing the overall look to make it more compelling, relevant and impactful.
Client: Moen Canada
Tags: Branding, Design